About
We create brands and experiences that cut through the noise, promote style and, above all, endure.
Freshly Baked is an independent creative agency with studios in Tokyo and New York. We specialize in Strategy, Design, Digital Solutions, and Brand Development, guided by a singular vision: to craft impactful brands and experiences that break through the noise, champion creativity, and stand the test of time. By focusing on the essential and eliminating the unnecessary, we create cohesive, enduring brand identities and experiences that not only captivate but also drive growth.
Our full-service methodology ensures consistency and quality at every stage of the creative process. From ideation to execution, we maintain complete control, ensuring your brand’s vision is flawlessly delivered and its equity preserved. Our approach combines strategic insight with a design-first philosophy.
At Freshly Baked, we live by values of collaboration, passion, curiosity, and a commitment to excellence. We believe the best outcomes arise from trusted partnerships, bold imagination, and an environment where creativity flourishes. This ethos is what drives our work and creates results that resonate—better by design.
Core
What we do
Redefining design through integrated solutions.
At Freshly Baked, we approach design and branding as a unified process. We recognize that a successful brand isn't just crafted; it's implemented seamlessly across every touchpoint. That’s why we bring together a team of multidisciplinary experts who collaborate from concept to execution, ensuring alignment between strategy, design, and delivery.Our holistic methodology eliminates the disconnects often found in traditional workflows. By merging creativity with precision, we ensure that every element—whether visual, digital, or experiential—embodies your brand’s vision and purpose.
How we do it
Collaboration as the cornerstone of success.
At Freshly Baked, we prioritize partnership over the traditional client-agency dynamic. We integrate seamlessly with your team, working together to bring your vision to life. By immersing ourselves in your business, we uncover the values, ambitions, and audience that define your brand. Through open dialogue and close collaboration, we cultivate trust, transparency, and a shared sense of purpose—key ingredients for every successful project.
Why we do it
Creating brands that inspire and transform.
Our mission is to craft brands and experiences that inspire, resonate, and drive meaningful change. At Freshly Baked, we believe design is a powerful tool to elevate businesses and enrich society. Each project is an opportunity to leave a lasting impact—sparking innovation, fostering growth, and shaping a brighter, bolder future.
Offering
For all industries, formats and channels, we offer a whole rangecreative service, from insights and strategy to clear design concepts.
Discovering
We take the time to understand you and your business. By listening and immersing ourselves in your world, we turn research and data into powerful insights and actionable solutions:
Market Research
Strategic Insights
Brand Audits
Experience Mapping
Customer Journey Evaluation
Forecasting Trends
Opportunity Identification
Competitive Analysis
Strategizing
Through a collaborative approach, we develop tailored brand strategies and experiences that connect with your audience across all touchpoints:
Brand Strategy
Product Architecture
Service Architecture
Brand Messaging
Voice
Naming
Identity Creation
Ideation
Design Thinking
Brand Blueprints
Frameworks
Experience Design
Service Design
Customer Innovation Tools
Creating
We bring your brand to life through visually captivating and functional designs. From digital experiences to physical touchpoints, we ensure every element communicates your message clearly and effectively:
Visual Identity
Graphic Design
Packaging
Product design
UX/UI design
Art Direction
Photography
Environmental design
Motion & Sound design
Team members
6
Working since
2049
Shipped projects
128
Services
Story and crevv
Top Clients
From cutting-edge design and hospitality ventures to cultural movements and impactful campaigns, we’ve had the privilege of working with trailblazers, industry leaders, and emerging businesses across diverse sectors.
Awards and Recognition
While recognition is never our primary goal, it serves as a testament to the success of our collaborations and the impact of a well-executed process. We are proud to see our work honored and celebrated.
We're numerous,
yet, we operate
as a unified
being.
Join the team
We're continually on the hunt for outstanding skills. Should you possess a genuine love for innovation and artistry, we would be thrilled to collaborate with you. Please submit resumes and/or portfolios on our email.
Agency News
The latest updates on agency life, our client projects, recent achievements, and exciting new developments.
